Oh, boy. Yet another “How to brand yourself” piece.  But this one’s different.  How?  The two key things in covered here are easily forgettable, when it comes to the online presence our brand.  Over-sharing/sharing the wrong things and not being upfront and clear as HELL about our purpose, to start with. Stop trying to be all things to all people. Carve out that tight niche and deliver on it. 

http://www.learnvest.com/2013/10/brand-yourself-6-mistakes-that-could-be-holding-you-back/