Did the app creator really not expect this to take off the way it did, and be so unprepared for the attention and…

Did the app creator really not expect this to take off the way it did, and be so unprepared for the attention and activity, or is he pulling all of our legs with his story?

http://www.forbes.com/sites/insertcoin/2014/02/09/the-flappy-bird-shutdown-is-a-diabolical-or-accidental-genius-act-of-marketing/