While there are some excellent points in the piece below on using data to measure results of your social media…
While there are some excellent points in the piece below on using data to measure results of your social media interactions and using Google+ in finding folks to engage with, keep in mind, being a brand/biz page requires an entirely different approach in social spaces, and just mass-circling users on Google+ who aren’t also a brand WILL turn them off, for the most part and they will probably just block or ignore you. This is likely to turn into a rant, so bear with me.
“Make a move to Google Plus where your ability to increase reach, grow your community and get found online knows no bounds!”
Still with me? I have seen so many small biz G+ pages hooping up my personal account like crazy over the past couple of months and I scoff at their near-presumptuousness. I think it’s amusing. *Am I saying I don’t want to engage with brands? Absolutely not. I’m saying it’s funny to me that a brand would presume I’d interact with them just for circling me*. I don’t even circle some of the most amazing personal accounts and many of the folks I actually engage regularly with, over at my personal profile.
I saw this coming awhile back, too. Remember this past summer and earlier in 2013, when folks were talking about Facebook being too hard to use for pages because of the changes with reach (i.e. just because someone ‘likes/fans’ your page, does not mean they see your updates in their FB newsfeed) and also with FB blocking Google indexing? Remember when I brought up how with FB becoming more and more of a walled garden, how G+ will start standing out as THE social space to use for business?
It’s become all too clear that the marketers who are too cheap to pay for advertising over on FB are coming here in droves, based on misunderstanding advice like this article presents (make no mistake…it’s solid and clear advice but you MUST be sure to be genuine and tread lightly). Users seek out brands on their own terms, and by their own criteria, and are likely not going to engage with Miami Lasik or Betty Jean’s Bakery, especially if you aren’t local to them. To come here from FB and spam G+ users until Google in turn starts charging for marketers to play is beyond being social and is going to get you literally nowhere, in terms of reach.
I hope that doesn’t happen (Google doing promoted/paid posts) and it’s not because I won’t want to pay (I would, if it came to that) but because I don’t really advertise on social spaces, and yet many of these brands really are coming here to only do that…sell, sell, sell. Do they not realize the error of their ways?
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