You ARE a brand – but how powerful? Everyone has a personal brand, because very simply everyone makes a promise to the world—some explicitly but most implicitly.

You must ask yourself…Does what you do or sell command a premium?  Do you provide trustworthy shortcuts for people to choose you over others who offer what you do?  Do you keep yourself open to new opportunities?  Your personal brand involves a lifetime commitment of making and fulfilling promises, evolves over time, and is never going to be a short-term exercise.

I found this eBook to be very valuable in trying to teach me this.  It is not new, but it contains timeless advice. I’m still learning!

http://changethis.com/manifesto/show/37.02.MakingMost